2011 was a time when all media producers looked mostly to protect their investment and felt threatened by the uncertain economic times, coupled with the fast pace of the technological development. Yet Mihai Craiu reframed the industry again, by founding two more challenging media products: Dobrogea TV (the main territorial TV channel in Dobrogea) and the Television School ‘Tudor Vornicu’, a New Media Lab at the forefront of fusion journalism, with focus on Social TV.
We are an Independent Business Consulting firm specialized in Emerging Business environments supporting investors to settle and expand into the Romanian and Balkans Markets. We partner with clients in multiple business domains in order to identify their highest value market opportunities, address their strategies and grow their business. Our approach combines deep insights of the Eastern European markets with customized business strategy for each domestic or international client needs.
Events have their very important place in emerging markets. In a business environment highly dependent of the human factors with a high context culture such as the Romanian one, attending events is the heart of your business and a Partner trained to develop such storytelling events is priceless. In Emerging Markets even PR events need an “editorial” relevant, interesting side. The art of creating and generating happenings to promote your business objectives is at high rank here.